The Minimum Viable Product is one of the most well-known methods to test an idea or assumption without having to spend too much time and money developing it. It has to be simple, not too costly, and the features which will be added to the MVP have to be those with the highest expected impact on the customer.
Once the Business Model Canvas is complete, the next step before producing an MVP could involve creating a (single) landing page. The MVP testing method is proven to be highly effective. It is the last step before the launch of your product or service.