Where do your customers come from? What Digital Marketing channels provide the highest conversion rate?
How to measure acquisition?
As the goal of driving traffic to your website is conversion, KPIs such as CPA, ROI or Lifetime Value are the most relevant ways to measure the effectiveness of your acquisition. Tools such as attribution help mitigate the costs and provide an insight the real efficiency of each channel.
How to improve acquisition?
- Build your acquisition budget based on the CPA, ROI and Life Time Value
- Implement A/B testing within the different Digital Marketing channels