1. Develop: this is about fine-tuning ideas to solve specific issues. This is the moment to invite the stakeholders to a co-creation session to ensure their buy-in to the organisation and ask for their input. Here are some ways to generate ideas from them:
- The negative brainstorm
- Brainwriting
- Lotus Blossom
- Kingdom cards
Unless you have limitless resources, it is not possible to implement all the ideas that come from this co-creative session. In order to make a selection, it is advisable to use methods such as clustering or dot voting.
Once a shortlist of ideas has been made, it is time to build a prototype to test them. It is best to start the testing process with low-fidelity prototypes and to work towards finally using a high-fidelity prototype that is as close to the final version as possible.
2. Deliver: this is about providing the final customer journey, the final blue print, the specifications of the interface and the roadmap, as not all functionalities will be live at launch.