False. It is important to have your own e-commerce website. Potential customers will view your products on Amazon but might want to visit your webstore to get some more information about your product and how it is manufactured or to enquire about additional services like gift-wrapping for example. On the other hand, potential customers might visit your webstore first. If they do not wish to create an account for just one purchase, they will go to Amazon or another marketplace to make the purchase. If you have a webstore and you want to sell on Amazon or another marketplace, you can also choose to ship directly to the customer using your own logistics.