e-Commerce Strategy

What is e-Commerce Strategy?

Successful e-commerce depends on four buildings blocks: digital marketing, IT, marketplaces and logistics. 

E-commerce strategy outlines how to manage and excel in these building blocks according to resources and targets.


Read more about the four building blocks below:

1. Digital Marketing

Improving your website’s online revenues through e-commerce requires optimising the following elements :

  • Traffic to your website – SEO, SEA/PPC, affiliation marketing, banner advertising, e-mail campaigns, social media etc.…
  • Conversion Rate Optimisation (CRO) – the process that uses analytics to identify which webpages need to be improved, finding out the cause of low conversation rate and testing a solution.
  • Average Transaction Value – a process that can be improved by adding a cross-selling/upselling/product recommendation section or a product bundle area to the product page. The key is to make sure that any additional products offered are relevant to your customer.

Find out more about Digital Marketing Strategy

2. IT/Processes

Although the e-commerce platform is at the centre of your business ecosystem, it can’t work alone and needs the support of the following elements:

  • A Product Information Management system to provide a platform for managing information that is used to market and sell your products on your website.
  • A Warehouse Management System to help control and manage the day-to-day operations in a warehouse, to optimise picking and shipping of orders and advise on inventory replenishment.
  • A payment services provider or payment gateway to manage payments on your website.
  • An Enterprise Resource Planning software system (ERP) that connects to your e-commerce platform in order to manage your stock, prices, revenue etc.

3. Marketplaces

Marketplaces are becoming more and more common in e-commerce strategy. If you want to sell on marketplaces then it doesn’t mean you can’t have a webstore, in fact the two can work together in a complementary way. Selling on marketplaces requires time and resources, just as it does to sell on a webstore.

Find out more about marketplaces

4. Logistics

Once the order has been processed by the different systems, it has to be sent to the customer and preferably as soon as possible. A well-organised warehouse managed by a WMS will help to achieve this goal.


My approach to e-Commerce Strategy

Gather insights

Assessment of e-commerce building blocks

Competitive benchmarking

Analysis of current trends

Identification of opportunities


Hire me as your e-commerce expert to:

  • Increase revenue from your website and improve customer satisfaction
  • Build an efficient e-commerce/digital team for your website
  • Offer advice, formulate a strategy, be your e-commerce coach/consultant

I have 15 years’ experience of working in the digital world, with eight years specifically in e-commerce on the marketing and technical side, and have obtained a number of specialised degree qualifications. I am equipped to help you to make your e-commerce venture a success.

I am available on an hourly or daily basis.

I can help you to:


  • Assess your current e-commerce operations
  • Assess your position and that of your competitors
  • Construct a roadmap that makes your business high-performing and futureproof
  • Help you to follow the roadmap

Contact me

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