Digital strategy is about staying relevant to your existing customers/clients and also protecting your profitability.
The arrival of new players, who are skilled in applying digital techniques in order to provide great customer experience, has made life very difficult.
Digital strategy is not just about using Google or Facebook in the marketing mix and AI (artificial intelligence) to manage your warehouse, it’s about evaluating and if necessary, improving your digital building blocks to:
- Create additional revenues
- Reduce your costs
In order to achieve these goals, digital strategy should be addressed as quickly as possible from two different perspectives – optimisation and transformation.
- Optimisation: an improvement in your current activities
Then
- Transformation: the creation of additional activities for your current target group