B2B e-commerce is a trend that has accelerated in the past year. With more start-ups on the market and an increase in e-commerce generated by the coronavirus (Covid-19), there is no surprise that this sector has experienced a boost in growth.
B2B e-commerce brings some of the following opportunities and threats to the different B2B actors:
- Manufacturers are able to contact their clients directly
- Distributors lighten the workload for account representatives and customer care advisers, who can then focus on their biggest clients and give their smaller clients the opportunity to order online themselves.
The art of B2B e-commerce strategy, like traditional e-commerce, is to successfully manage three important building blocks: platform & processes, marketing/sales and logistics.